Best Buy's Insignia Kix: please make it stop

 

We were positively floored by the unadulterated horror of last year's NS-DVxG DAP from Best Buy's in-house Insignia brand, and now here comes the Insignia Kix to provide a low-cost, 1-inch screened entry to Insignia's shoddy lineup.

Look out Apple, Microsoft, SanDisk and anyone else who actually gives a damn about DAP design, features and quality: Best Buy still has a horse in this race.

The player supports MP3, WMA, WAV and Audible, sports an FM tuner, runs for 30 hours on a lithium-ion battery, and stores 1GB of your tunes for $60.

We suppose we can't rag on 'em for building a USB mass storage device, but that's about as positive as we're going to get for this one.